Master of my Domain

Good news for those of you who hate hyphens. I recently purchased "www.poptartsblog.com"! That's right folks, gone are the days of the lengthy, hard to remember, URL. Let the days of the easily remembered, punctuation free, URL begin! It's so simple, poptartsblog.com, just try to forget it! (Well, then again, don't try too hard.)

In related news, Pop-Tarts Blog has finally been listed on both Yahoo and Google! I guess now it's only a matter of time until PTB (Pop-Tarts Blog) has a few hundred followers and Kellogg’s sends me a “cease and desist” letter. Someday, we'll look back on these as the "good old days," the days of Pop-Tarts related thoughts and ideas untainted by corporate influence.

Speaking of the good old days, I'll always have a special place in my heart for those of you who have been following from the beginning. Imagining you reading these posts with a smile provides me with just enough motivation to keep this thing going.

Thanks,
Jason

Surprise! Pop-Tarts are for Breakfast!

That's right, the results are in. According to 3 of the 6 people who voted, Pop-Tarts are indeed for breakfast. I'm sure it came as a huge relief to everyone that they are, in fact, not for world domination but it must also be quite a disappointment to those who firmly believed they were for snacking. Sorry snackers, maybe next time.

Thanks to everyone who participated. The the total vote record of 5 was shattered this week with a total of 6! We're getting there. Let's see if we can top 10 on the next poll!

As always, if you have any suggestions for poll questions, please feel free to submit comments to this post.

Thanks again!!

Cheers,
Jason

From Vienna to your Kitchen, It's Apple Strudel Pop-Tarts!

You say apfel. I say apple.

Apfelstrudle is a traditional apple filled Austrian pastry that gained popularity in the 18th century. However, the oldest known recipe dates all the way back to the year 1696. And now, a mere 310 years later, Apple Strudel Pop-Tarts have arrived!

The new kid on the block.

I'm not going to waste anyone's time describing apple strudel. You don't need to be Mozart to appreciate what good apple strudel is all about. Let's get right to the point and see how the new guy stacks up. The first thing I noticed was that I could smell apple the second I opened the package. Good start, right? I suppose you would expect them to smell like apple but on the other hand, I've never opened a package of Strawberry Frosted and said, "Wow, smell those strawberries." Second point of interest is the unique topping. This is not your average Pop-Tart frosting. It's actually a pretty tasty combination of sugary crumbles and drizzled white frosting. This gives them a sugar glazed look that is prevalent in a lot of modern strudel recipes. Finally, they taste fantastic. What else can I say? Do all the historical ties, fruity smells and fancy toppings really matter it they don't taste good? You're not buying a bowl of potpourri here!

Heat them up then cool them down.

Toast or warm the Apple Strudel Pop-Tarts in the microwave and server them with vanilla ice cream. I can't be any clearer than that. Just try it. I'm not heading to Austria any time soon and I bet you're not either. (If you are, thanks for reading my blog "Baron".) The nice thing is you don't have to. These Pop-Tarts give you a little taste of Vienna in your kitchen for under 3 bucks a box!

Fiber Face-off: Pop-Tarts vs. Fiber One

So you’ve seen them on the shelves and you think to yourself, “Hmm, 20% of my daily fiber in a Pop-Tart? Sounds like a good idea but they probably taste like a bail of hay.” Am I right? Well I’ve tasted offerings from 2 companies producing these fiber filled pastries so lets see how they stack up.

Tale of the Tape

Let’s begin with the technical stuff. For this post, I purchased 1 box of Pop-Tarts Frosted Chocolate Fudge and 1 box of Fiber One Frosted Chocolate Fudge. The first thing I noticed was that, for nearly the same price, the Pop-Tarts brand included 8 pastries. The Fiber One brand only included 6. Not a great start, Fiber One. Packaging aside, let’s get to the nutritional details.

As you can see, the Pop-Tarts have just a little more fat and 60% more sodium. A case could be made that, even though they both have the same amount of fiber, the Fiber One brand is just a little healthier than the Pop-Tarts brand. Hmm, I wonder if that extra fat and sodium is going to make any difference in the taste…

Alright you two, let’s have a clean fight.

Before we get to the taste, let’s have a look at both brands side-by-side. Both come in similar foil wrapping. However, the Fiber One wrapping has a more generic look with a little extra material. When you open them up, you’re looking at two pretty similar pastries with some slight differences. First, although it’s difficult to see in the picture, the Fiber One pastries (Right) are just a bit smaller than the Pop-Tarts (Left). Second, the edges of the Fiber One brand are crimped. This reminds me of the old Post Toaster Pastries. Anyone remember those? Not a bad thing, just different. Finally, there are little white specks on the Fiber One frosting. I can’t seem to figure out what these are or what they’re for. I suppose they’re some kind of decoration but the attempt seems pretty weak.

Ding! Ding! Round One.

I know, I know, you’re dieing to find out about the taste. How will the slimmer challenger, Fiber One, stack up against the chubby champ, Pop-Tarts, where it really counts? Fiber one got in some good licks with the arguably better nutritional stats but they just couldn’t cut the mustard when it came to taste. The Pop-Tarts are exactly what you would expect. They have a slight “whole grain” kind of flavor to them, but it’s not overpowering and they’re still, in every way, Pop-Tarts. Over all, the flavor is pretty good and the texture is about the same as any other Pop-Tart flavor. As for the Fiber One pastries, that’s a whole different story. In fact, when I took the first bite the phrase, “This is awful,” was the first thing to pop into my head. The texture was fibrous and reminded me of that bail of hay. I struggled through the first pastry and move on to the second. I guess my taste buds had given in as they not longer seemed quite as bad as they had initially. That being said, I haven’t really had the urge to try them again.

It’s a knockout!

I’ve said it before, I’m no nutritionist. So to me, the Pop-Tarts are a far better fiber option than the Fiber One brand. Who knew that an extra 100mg of sodium and an extra gram of fat could do so much for the taste?! That being the case, I had to stop the fight in the first round. After all, a little extra fiber in your diet can’t be a bad thing but if you have to choke it down every morning, you might as well buy some shredded wheat or bran cereal.

Friday Poll Results: And The Toasters Have It!

Happy Friday folks. Well, it took me a day or two to tabulate all five votes from last week's poll but the results are finally ready. This week's question was, "How are you most likely to prepare your Pop-Tarts?" Here are the results:


Toasted: 4

Untoasted: 1

Frozen: 0


Congratulations to toasted Pop-Tarts with 80% of the vote!

Thanks to all of you who voted. The next question will be up today.

If you have an idea for next week's poll, please feel free to comment on this post.

Cheers,
Jason

Chocolate Chip Cookie Dough Pop-Tarts. What could possibly go wrong?

Disclaimer

In all fairness, I have to admit that I'm not the biggest fan of cookie dough flavored anything. If you see me at the ice cream shop, I'm probably not holding 2 scoops of chocolate chip cookie dough ice cream. That being said, I wasn't all that excited about trying these. In fact, the only reason I chose to review these was because my fiancé suggested it. Nevertheless, I really wanted to give this flavor a fair chance.

Come on. How bad could it be?

I like cookies, I love Pop-Tarts, how bad could it be? The answer, not really that bad. Unfortunately, they're not really that good either. They start out great as it appears they have the same frosting as the S'mores with a white swirl. Can't go wrong there, right? The outer crust is the typical vanilla Pop-Tarts crust which is also pretty darn good. Then we get to the cookie dough filling.

It's what's on the inside that counts...

I was really expecting this filling to be overly sweet. To my surprise, it wasn't quite a sweet as expected. As you can see from the picture, it looks just like chocolate chip cookie dough. There are even little chocolate flecks throughout. To its credit, the cookie dough filling tastes just like raw cookie dough. For me though, this wasn't really a plus. By the time I finished two of them, I actually felt a little ill. This wasn't just because my stomach wasn't feeling great that particular morning as I tried them several times both toasted and untoasted. To be fair, I wasn’t actually ill after eating them. Something just didn’t feel right. I guess it was mostly the thought or feeling of eating too much raw cookie dough.

Give it to me straight Doc...

The filling tastes so much like raw cookie dough that I'm thinking of dissecting a few, extracting the filling and baking it, just to see if I end up with an actual cookie. Although, I already have a pretty good idea on how that will turn out. Bottom line, if you love eating raw cookie dough, you'll love Cookie Dough Pop-Tarts. As for me, I'll stick to the cooked stuff and other Pop-Tart varieties.

To boldly go where to Pop-Tart has gone before…

T.G.I.F – Thanks Goodness It’s Free!

In honor of the opening of the summer blockbuster STAR TREK, Kellogg’s is running various Trek related offers for a variety of their products. For the Pop-Tarts brand, they are offering a free movie ticket (adult or child up to $12.00). Unfortunately, you’ll have to jump through a couple of hoops to get it. First you’ll have to fill out the official order form on the inside of the box. Then you’ll need 5 “Start Trek Official Movie Pass” vouchers from specially marked boxes. As you can see from the picture, they’re pretty hard to miss.

Now is this really a deal?

Well, that all depends on your point of view. If you’re someone who was going to buy 5 boxes of Pop-Tarts anyway, this is the best thing since…well…Pop-Tarts! On the other hand, if it takes you a month to go through a 6 count box, then maybe you should just pony up the dough at the theater. As for me, I’ll be keeping my eye out for one of those sweet BOGO offers at my local grocery store. That way, I can buy 6 boxes for the price of three, in which case, everyone wins!

So what’s the catch?

One last thing, you’ll have to allow 90 days to get your ticket. I know what you’re thinking, “That means Star Trek better stay in theaters until at least until the end of July, right?” Not so! There’s nothing that says the ticket voucher you get has to be used for Star Trek. Once you get your voucher, you can choose any film you like. (as long as it’s under $12 and at a participating theater.)

My recommendation is to go see the movie, then get your free ticket and see it again. By the way, considering their low profile, taking some Pop-Tarts along with you to get you through the 2 hour and 6 minute film wouldn’t be a bad idea.

Live long and prosper,
Jason

Low Fat... Low Expectations...

Last week I mistakenly purchased some "Low Fat" Strawberry Frosted Pop-Tarts. I'd never had this variety before and I have to tell you, I wasn't too excited about trying them. After all, the words "low fat" and "great taste" usually only go together in marketing campaigns, right? Well, before I get into how they tasted, let's take a look at how these low fatties stack up against some "full fat" Blueberry Frosted tarts.

The Tale of the Tape

Right off the bat, you'll notice that the blueberries have 10 more calories per serving, with the blueberries at 200/servingand the strawberries at 190/serving. That really only equates to 20 more calories per package so, in my opinion, you're notreally saving yourself much there. The next thing you'll notice is the total grams of fat with the blueberries weighing inat 5g and the strawberries weighing in at a mere 3g. This is to be expected. After all, it's why they stamp "Low Fat" on the box! So far, it's looking like the strawberries are a little "healthier" than their blueberry brethren. Ah, but wait, this is where things get interesting. If you keep reading, you’ll see that the low fat strawberries have more sodium and carbohydrates than the blueberries. Specifically, the strawberries have 20g of sugars to the blueberry's 18g and 210mg to 170mg of sodium respectively. Very interesting...

Enough already! How do they taste?

So the 2 grams of fat we saved were replaced by 2 extra grams of sugar and 40mg of sodium. The result… Pure unadulterated deliciousness! I'm no nutritionist so I can't tell you if the trade off makes the low fat strawberries any healthier for you than the regular blueberries. What I can tell you is that when you bite into the strawberries, you'll never miss the fat! I enjoyed mine untoasted (as I was a bit late for work) but they seemed to have a slightly different consistency. They were softer, a bit moister and seemed a little denser. I'm not saying the low fat varieties will have a permanent place on my shelf but who knows, by the end of the box, I may have changed my mind.

Cheers,
Jason

Flavor of the Month: May '09

The inaugural "Flavor of the Month" is none other than S'mores!

Now be honest, who wasn't pumped when these little beauties hit the shelves? Chocolate, marshmallow, and gram cracker for breakfast? You've got to be kidding me! These were the first tarts I considered as a snack food and not just a breakfast food.

I prefer these warmed in the toaster but not completely toasted. What about you? Have a better idea?

Origins

So I’m sitting in my living room enjoying my usual Pop-Tart breakfast. My mind was wandering and I noticed how unfrosted Pop-Tarts seem to have more filling than their frosted counter parts. That thought was enough to make me laugh at myself a little, but it also go me thinking. I’ve always wanted to try blogging; if for no other reason than to see if anyone at all would read it.

So, why would anyone blog about Pop-Tarts? Well, why not? People will write about anything these days. After a quick search of the interwebs, to see if something like this already existed, I made up my mind to give it a try.

So here goes. The first (that I know of) blog dedicated solely to Pop-Tarts. I have plenty of content ideas for this puppy so stay tuned. It might be kind of entertaining.

Cheers,
Jason